SOCIAL MEDIA MANAGEMENT
STRATEGY & PHILOSPHY
The foundation of my social media management is rooted in the principle of doing everything with intention.
I focus on strategies that use storytelling and community centered engagement to amplify mission driven work. I believe every post is an to inspire action and an opportunity to further the relationship of a business and their audience.
I build and execute social media strategies that prioritize authenticity, consistency, and impact. By aligning content with the goals of a business, I create narratives that not only inform and influence action but also drive measurable outcomes.
I incorporate visual storytelling, purposeful copywriting, and real time engagement to build rapport and grow online and in person communities.
I leverage tools like Photo Shop, Premiere, Canva, Meta Analytics, and scheduling platforms such as Later and Mail Chimp amongst many others to constantly evaluate analytics in order to further optimize platform performances.
My philosophy as a social media manager goes past simply managing content it is embedded in cultivating a space that strengths the relationship a business has with their community.
SOCIAL MEDIA GROWTH
I help businesses grow and connect their online presence with their audiences by combining creative content with strategic engagement.
From video editing and graphic design to community interaction and event planning, I ensure every piece of content is optimized to foster organic growth and deepen connections.
I work through various mediums: whether it's a TikTok video that sparks curiosity, an Instagram story that invites real-time engagement, or a photo shoot that visually tells a story. I work closely with clients to develop dynamic content calendars that align with their goals.
I use community management to keep conversations flowing by responding to comments and messages to create a strong online community. I also collaborate with clients on larger initiatives, including events and campaigns, ensuring every social media touchpoint is aligned for maximum impact.
With a focus on strategy and creativity, I help brands not only grow their audience but also create loyal, engaged communities that are eager to share and support their mission.







ANALYTICS
APRIL 2025 - JULY 2025
2025 Q2 REPORT :
INSTAGRAM:
FOLLOWERS:
7,403 (+351) 4.98% GROWTH RATE
VIEWS:
433,852
REACH:
1,453 AVG
ENGAGEMENT RATE:
5.81%
WEBSITE:
VISITS:
30K (+29% YR/YR)
BOUNCE RATE:
51.71% (-7% YR/YR)
UNIQUE VISITORS:
18K (+15% YR/YR)
PAGE VIEWS:
58K (+50% YR/YR)
TIK TOK:
FOLLOWERS:
5,449 (+213)
POST VIEWS:
372K
LIKES:
17K
SHARES :
678
PLATFORMS
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WWW.MYDEELUX.COM